Women's Wear Daily (WWD) Website (http://www.wwd.com) has been created for 100 years with the daily media of record and the industry vooice of authority for senior executives in the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. WWD is often referred to as "the fashion bible", and it provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, trend-makers and socialities. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage and a long tradition that demands staffers get the story.
This
site’s design has a conspicuous color scheme when viewers saw it, and it is
designed to help visitors using the mouse clicking and clicking.
The main color for the white background on the site is like a clean snow and this site is stable with a good fit for the fashion magazine site. The white color makes the audience comfortable. (Wysocki, 2004). This site has a variety of ages of men and women in various professions who love fashion usually visit this site, so it has emphasized with smoothest black texts. In particular, images and titles of each article can be splashed into viewer's eyes which are more bold effect. The red points with some small shape of picture are marked the respective category and if the viewers set the mouse to the article it turns into a red letter. Each headline of the fashion news of this website in the eyes make it look shortly sentenced and the bold words where something that can be seen at a glance. The headline should be short, rich in information scent, predictable and understandable out of context. (Nielson, 2009). These simple ease of using the site the readers will be able to feel simplicity. The advantages of WWD site are firstly a widely international and secondly the several categories of articles that are easily made. In addition to the title of each article, that has suitable images which will keep the readers can continue to watch. The image of the latest news and it changes every time the viewers enter the site; it grabs the visitor's attention. Jakob Nielsen says "Users pay close attention to photos and other images that contain relevant information" (Nielson, 2010). This means that the readers can feel a sense of fun from the images on this site. Click the image and click the image again, this way of clicking is so much interesting.
Look straight down and see bottom of the site, there are featured story, featured videos, and publications & reports. These are the most popular and extremely interested in the articles and it is really nice to see. Especially publications & reports through the download magazines can be found, of course, only the membership could download it.
And through the several categories it has been designed to be fit individual style of the title. For example, when you click "Fashion" above the site which listed on the bar of the category, you can see the small titles which has divided to "Fashion trends", "Fashion features", "Fashion scoops", "Designer and luxury", and "Ready to wear / sportswear". At the top of the fashion page that can be different types of images are able to select.
Click fashion trends to have a look at today's fashion trends. The various designs of fashion goods can be seen, and each of them has defferent flavors. And other categories are also exotic with some new images and texts.
